Business Strategies!

Advices on marketing and promotion in real estate 

By on Mar 8, 2016 in Real Estate Marketing Tips |

Realtor showing empty house

While in the past century real estate agents were the only key in a promotion of houses, apartments and other different estates, now the key element is online and offline promotion and marketing. So it all depends on your internet knowledge and strategy.

Juma-Some-Important-Tax-Tips-for-Selling-Your-HomeSince the competition is fierce nowadays, in some cases only an expert with marketing skills can set you apart from others. In some buying processes a real estate agent is a necessary option, but people who are buying or selling are more turning to online work, before dealing with experts. This is mostly the case, when talking about a house hunt, the first option is always consulting the Internet. Even though online house hunt carries a lot of risks, the option is completely free and available to everyone. It is crucial to be connected on different social sites, so your ad will be seen or heard by many people.

Important thing is to share, interact and be recognized, first amongst your friends, acquaintances, and later by others. Snap a lot of pictures that you can post possibly on two or more social media sites, and connect them to links with your information. Try photographing the surroundings of the estate, not just the house itself, but the whole neighborhood, and describe it thoroughly and eloquently. Advertise your area too; mention your local stores, markets and any kind of activities that are nearby your estate.

It is also essential to keep an eye on your competition, and what they are doing, how they are promoting themselves, how their website works and similar. Try to recognize their mistakes, and keep in mind what you can avoid. Consider making business cards and hand them out frequently to friends, neighbors and such.


One other thing that is important for your self-promotion is the quality of your photos. Try hiring a professional, or at least use a professional camera, for the best possible photos and captures. Consider making a virtual tour, so the potential buyers who are unable to visit themselves can see the property without having to come in person. The video itself doesn’t have to be perfect, it just needs to have a transparent and realistic view of the estate itself.

Also, try advertising locally, on small events, festivals, or any kind of event that is occurring nearby. In any case, there is always an option to consult a home buying and home selling service. There are quite large numbers of home improvement and design sites where you can also put ads or even use their home improvement advice so you can even make your estate more interesting.

If you own a site, try implementing a newsletter option, so you can gain subscribers, and keep each and every one of them always posted on subjects like discounts and new improvement, and of course freebies. Establish good promotional campaign on you will be on the road to success in a short period of time.

Real Estate Marketing Tips